In today’s highly competitive world, regardless of the industry your business falls under or its size, having a website is essential to be seen and heard. Digital marketing is the go-to way to advertise and market to new and existing customers.
Establishing a strong and established online presence can give you a significant advantage over your competitors, help you find new business, manage existing customers better, and ultimately increase your revenue. Moreover, creating a website is now easier than ever, with many tools available to assist you, including a talented pool of freelancers at Hirelan that you can hire to do all the work for you.
Six Reasons to Have a Website for Your Company
If you’re still wondering whether your business needs a website, the answer is a resounding YES! Here are the most important reasons why your company needs a website and how you can make it happen.
Most people nowadays will search online for a product or service before looking elsewhere. Yet, only 71% of businesses have a website. So, how will anyone know where to find you if you’re not in the rankings? In today’s digital age, having an online presence is critical for any business, large or small. An up-to-date website allows you to establish your company digitally, making it easier for customers to find you online and connect with you more effectively.
Reach a Wider Audience
A well-built website with solid SEO keyword utilization, links to social media, and other important information about your business will help you reach a global audience, allowing you to grow beyond your local community. What does that mean? More customers and more sales.
A professional-looking website with a great design can take your business to the next level in terms of credibility and legitimacy. It demonstrates that you’re committed to your business and invested in providing customers with a quality experience.
Showcase Products and Services
Having a website for your small business allows you to create and manage a virtual store where you can showcase and sell your products and services. From t-shirts to yoga classes, you can offer just about anything, from physical products to a wide range of services. Plus, a website is always accessible, unlike a physical store or office with limited hours. This allows potential customers to learn more about your products and services anytime.
Improve Customer Service
Another crucial reason why having a website is so important is customer service. An informative and helpful website can be an excellent tool for customers and business owners by providing access to information about products and services, answering frequently asked questions, and allowing them to get in touch with the business quickly and easily.
Marketing and Analytics
And, of course, how will you collect the most accurate marketing analytics without a digital platform? A website can help you gather essential customer data, such as their preferences, behaviors, and demographics. Then, you can use this information to improve your products or services and effectively target your marketing efforts.
What’s Involved in Creating a Small Business Website?
Certainly, having a website for your brand sounds like a great idea, but what does it entail, and how complicated (and time-consuming) is it? Here’s what you should do when developing a small business website:
Choose and acquire a domain name that is relevant and easy to remember.
Gather digital assets, including product photos, videos, written copy, and other content.
Find the best website host with dependable support, such as WordPress or GoDaddy.
Research e-commerce platforms and choose the best one for your business, such as Shopify or Wix.
Create an easy-to-navigate user experience allowing visitors to browse your business site seamlessly